Explore this curated collection of innovative projects that blend marketing, creative direction and copywriting within the dynamic worlds of fashion and beauty. Each project is rooted in a passion for storytelling, strategic thinking, and design, offering a glimpse into the intersection of creativity and commerce as envisioned by myself and collaborators.
Trend Journal for Winter 2025
As part of my Fashion Aesthetics course, I created a weekly trend journal, tracking the latest movements in fashion and consumer behavior. This ongoing project sharpened my research skills and taught me how to stay attuned to evolving trends and preferences. It also deepened my understanding of how cultural shifts and aesthetics influence what resonates with today’s consumers.
Mock Tanner Fletcher Fashion Film
Tanner Fletcher’s Spring Summer 2025 Ready-to-Wear collection embraces an abundance of inspiration and the journey it takes you on. From the most extraordinary art to the mundanity of everyday life, inspiration is everywhere. Artist’s Dilemma travels the path of discovery and the battle to choose a direction as the road parts ways. Collaborating with 3 other students we created a film from start to finish integrating an ongoing evolution of a person’s inspiration, style and vision through high-quality materials and apparel pieces that are loved and inspiring.
Integrated Marketing Campaign for Le Labo
I developed a comprehensive campaign titled "A Love Letter: J'ai Embrassé le Soleil" to reintroduce Le Labo's Bergamote 22 fragrance with an entirely new marketing strategy, following the consumer journey from beginning to end. The campaign involved detailed consumer profiling, market trend analysis, and the creation of a multi-channel marketing strategy. Key elements included email marketing, social media engagement, personalized in-store experiences, and loyalty-building tactics, all designed to increase brand awareness, educate consumers, and foster long-term customer relationships.
Luxury Retail SCADPro
During this SCADPro, I had the privilege of collaborating with 15 fellow SCAD students to develop an innovative presentation for luxury brands. Selected by one of my mentors as the only Business of Beauty and Fragrance major, I eagerly embraced the opportunity to learn new skills and contribute to a dynamic team. Our focus was on analyzing Gen Z's expectations for the future of luxury companies.
I played a key role in the creative direction, script writing, and co-production of a "teaser" video alongside collaborator Mitch Ritter. This video served to introduce luxury brands to our project's insights and objectives. It included compelling visuals and narratives to highlight key findings about Gen Z's preferences and future trends. Mitch handled the editing and cinematography, ensuring the video was both visually engaging and professionally polished.
Mock Brand Collaboration
Glossier x We’re Not Really Strangers
In my Product Design for Consumer Experience class, I had the exciting opportunity to collaborate with three of my peers on a unique project: merging a beauty brand and a non-beauty brand to create something special. We chose Glossier and We're Not Really Strangers, believing they made a perfect pair for our vision.
Our goal was to develop an Affirmation Collection that combined the strengths of both brands. The problem statement guiding our project was: "How might we use package design to further transparency, self-empowerment, and connections to build a community between these brands that foster meaningful conversations, relationships, and self-worth?"
Throughout this project, I took on several key roles. I conducted extensive industry research and created all the information and product renderings for the Affirmation Deck. Additionally, I played a significant role in producing and creatively directing our project video, working closely with my peers and our talented cinematographer, Mitch Ritter.
This experience not only honed my skills in product design and creative direction but also underscored the power of collaboration in creating impactful, community-building products.
