Explore this curated collection of innovative projects that showcase marketing, creative direction and copywriting within the worlds of fashion and beauty. Each project is rooted in a passion for storytelling, strategic thinking, and design.
Personal Passion Project
Hair Holds Memories was a collaborative passion project created alongside fellow SCAD students, serving as both a creative outlet and a deep learning experience. I used this project to step more fully into art direction, strengthening my confidence on set and exploring storytelling beyond the classroom.
Style POV + Styling Kit
As part of my Styling Class for my first project, I created three distinct looks based on different themes, showcasing my personal style and ideal client. This assignment pushed me to think like a visual storyteller—combining creativity, strategy, and resourcefulness. From mood boards to a test shoot, I brought each concept to life with intention and clarity.
Trend Journal for Winter 2025
As part of my Fashion Aesthetics course, I created a weekly trend journal, tracking the latest movements in fashion and consumer behavior. This ongoing project sharpened my research skills and taught me how to stay attuned to evolving trends and preferences. It also deepened my understanding of how cultural shifts and aesthetics influence what resonates with today’s consumers.
Mock Tanner Fletcher Fashion Film
Tanner Fletcher’s Spring Summer 2025 Ready-to-Wear collection embraces an abundance of inspiration and the journey it takes you on. From the most extraordinary art to the mundanity of everyday life, inspiration is everywhere. Artist’s Dilemma travels the path of discovery and the battle to choose a direction as the road parts ways. Collaborating with 3 other students we created a film from start to finish integrating an ongoing evolution of a person’s inspiration, style and vision through high-quality materials and apparel pieces that are loved and inspiring.
Integrated Marketing Campaign for Le Labo
I developed a comprehensive campaign titled "A Love Letter: J'ai Embrassé le Soleil" to reintroduce Le Labo's Bergamote 22 fragrance with an entirely new marketing strategy, following the consumer journey from beginning to end. The campaign involved detailed consumer profiling, market trend analysis, and the creation of a multi-channel marketing strategy. Key elements included email marketing, social media engagement, personalized in-store experiences, and loyalty-building tactics, all designed to increase brand awareness, educate consumers, and foster long-term customer relationships.
Luxury Retail SCADPro
During this SCADPro, I had the privilege of collaborating with 15 fellow SCAD students to develop an innovative presentation for luxury brands. Selected by one of my mentors as the only Business of Beauty and Fragrance major, I eagerly embraced the opportunity to learn new skills and contribute to a dynamic team. Our focus was on analyzing Gen Z's expectations for the future of luxury companies.
I played a key role in the creative direction, script writing, and co-production of a "teaser" video alongside collaborator Mitch Ritter. This video served to introduce luxury brands to our project's insights and objectives. It included compelling visuals and narratives to highlight key findings about Gen Z's preferences and future trends. Mitch handled the editing and cinematography, ensuring the video was both visually engaging and professionally polished.